Over the last few years the Brazilian Blow Dry has become a firm staple in the hairdressing world. The innovative treatment has led to a real change in the way we style and care for our hair.
The active ingredient in the treatment is keratin; this occurs naturally in the hair; making it strong, elastic and shiny – something that can become depleted over time. The Brazilian Blow Dry is a process that seals keratin at high heat into the hair, repairing and reconditioning whilst protecting it from further damage. It takes up to three hours in salon but lasts up to four months.
Hair is smoother, shinier and less frizzy. Styling time is more than halved at home. This treatment is perfect for anybody who spends a long time taming their hair, either straightening or blow drying. A sulphate free shampoo and conditioner must be used after a Brazilian Blow Dry (we recommend the Bumble and bumble Straight range)